"Gotta get one of these. Looks pretty durable."
Indiana Jones[src]

Wizard was a company that manufactured refrigerators in the 1950s.

In the 1950s, Wizard advertised one of their new refrigerators in a magazine. The ad showcased several features of their product:

  • Separate food freezer
  • Butter keeper
  • Moist-cold crisper

The ad did not mention whether the Wizard fridge was lead-lined, like a similar model from King Cool.

Indiana Jones was interested in buying a refrigerator and kept a clipping of the Wizard ad in his journal, next to a first day cover commemorating the presidential inauguration of Dwight D. Eisenhower, suggesting that Jones' search for an appliance was around early 1953.


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